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Fundamentals of Sport Marketing (3nd Edition) (Sport Management Library) (Sport Management Library)

Fundamentals of Sport Marketing (3nd Edition) (Sport Management Library) (Sport Management Library)

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Third Edition, is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition of Fundamentals of Sport Marketing. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments. The authors, Dr. Brenda G. Pitts and Dr. David K. Stotlar, have unparalleled experience consulting and working in the industry and are both well known and respected across the globe. They have authored three workbooks, all published by Fitness Information Technology, that serve as excellent companions to this text: Case Studies in Sport Marketing, Developing Successful Sport Marketing Plans, Second Edition, and Developing Successful Sport Sponsorship Plans, Second Edition.


Foundations of Physical Education, Exercise Science and Sport (Foundations of Physical Education and Sport)

Foundations of Physical Education, Exercise Science and Sport (Foundations of Physical Education and Sport)

Foundations of Physical Education, Exercise Science and Sport (Foundations of Physical Education and Sport) by Deborah A. Wuest, and Charles Augustus Bucher Edition 15 Published in 2005 by McGraw-Hill Companies


Sport First Aid

Sport First Aid

As a coach, your first priority is the safety and well-being of your athletes. But no matter how precautionary you are, inevitably the day will come when one of your players gets hurt. And statistics reveal that it will not be on a game day, when trained emergency personnel are present, but on a practice day, when you're most likely the first responder to the injury. That's what makes Sport First Aid such an essential book for today's high school, club sport, and national sport organization coaches. Detailing first-response evaluation and treatment techniques for more than 110 injuries and illnesses, this updated third edition features the latest guidelines on checking the ABCs (airway, breathing, circulation), administering first aid for choking, and using an AED (automated external defibrillator). Also included is the latest information and research on heat-related illnesses and proper hydration. Sport First Aid is a potentially life-saving reference tool you can trust to help you make correct decisions when placed in on-field emergency situations. Produced by the American Sport Education Program (ASEP), Sport First Aid is the text for ASEP's Sport First Aid course, which, along with Coaching Principles and Coaching Technical and Tactical Skills courses, makes up the curriculum for ASEP's Bronze Level coaching certification program. Bronze Level courses have been adopted by the National Federation of State High School Associations (NFHS) as part of the NFHS Coaches Education Program, used by 35 state high school associations in certifying high school coaches. ASEP has been developing and delivering coaches education courses for more than 20 years. As the nation's number one coaching education program, ASEP works with national, state, and local youth sport organizations to develop educational programs for coaches, officials, administrators, and parents. Since 1981, more than one million people have participated in these programs, which incorporate ASEP's philosophy of "Athletes First, Winning Second."


Physical Education and Sport in a Changing Society (6th Edition)

Physical Education and Sport in a Changing Society (6th Edition)

This new edition provides a current, complete and balanced overview in the field of physical education, sport and exercise science. This book continues to cover physical education from its historical foundations to its role in today's society and the future while using the most current overview of the field available. The book surveys both teaching and non-teaching careers and thoroughly examines technology, current issues and future trends. This major revision reflects a thorough updating of all material and references and expansion of new trends and issues. For physical educators.


Frustrated by exams and research papers?

Encyclopedia of World Sport

Encyclopedia of World Sport

Spanning the wide world of sports, this volume is packed with everything you could possibly want to know about hundreds of sports. Along with detailed information on how sports are played around the world, the Encyclopedia of World Sport explores emotions and issues surrounding the sportinglife and looks at sport as an essential part of the human experience. Readers will find fascinating entries on baseball and badminton, tennis and takraw, as well as on an incredible range of activities played around the globe from ancient times up to the present. Lucid and authoritative, thiswork--called "the newest sporting bible" by The Times of London--covers every Olympic sport, obscure activities such as buzkashi and jousting, and indigenous games in dozens of nations. In addition to its coverage of individual sports, the Encyclopedia examines the history and evolution of sport as a societal institution as well as the events and influences shaping the contemporary sporting world. Entries provide unique coverage of aggression, ethics, sports psychology, media, lawand medicine, the development of women's sports, and the business and politics of modern sport. The Encyclopedia of World Sport is the definitive reference on the history, practice, and culture of sports throughout the world.


Business Process Management (BPM) is a Team Sport

Business Process Management (BPM) is a Team Sport

This book is best suited to those business leaders who have a burning desire to win. It's a book with a compelling message about the resurgence of business process thinking for competitive advantage. In an easy-to-read format, the book outlines why and how thoughtful CEO's and leadership teams can manage enterprise business processes as the means to transform their good companies into great ones. Spanyi's book is a must read for business leaders searching for ways to manage the business in a more integrated manner by applying 21st century BPM techniques, thinking and technologies. Business process thinking is the prerequisite for executives to take advantage of powerful new BPM technologies. The book is, however, less about tools, templates and technologies and more about the set of values, beliefs and business practices needed to navigate through challenging economic times. Indeed, that's why Spanyi says BPM is a team sport--Play it to Win! And to win, leaders must manage the cross-functional teams throughout the organization who must work collaboratively to create enduring value for customers and shareholders. Much of what has been written on BPM is mechanistic and technical. Several of the works are long and tough to digest, and the links to strategy, organization design, people issues and technology are lost in the details. In a fast-paced and engaging manner, Spanyi describes how BPM can provide a robust framework enabling an organization to achieve strategic focus, organizational alignment and operating discipline. Spanyi proposes that organizations need to consciously work on transforming the mental models of the executive team from the traditional functional paradigm to a customer-driven model that is based on business process thinking. The book provides insight into why change initiatives like reengineering, continuous improvement and Six Sigma, when implemented piecemeal, are not nearly enough to achieve dominance in today's turbulent business environment. BPM is needed to provide the context for both change initiatives and the application of emerging technology, so that change programs can be deeply and fully integrated across the organization. The book is written such that the initial reading can be done in less than the time it takes to fly from Dallas to Boston or from Toronto to Miami. A quick read can acquaint the reader with the essential concepts. Readers can then consume the book more carefully a second time, and combine its reading assignments to gain a more complete background and understanding of this vital subject (all the readings can be acquired through the book's Web site).


Globalizing Sport

Globalizing Sport

In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decades before World War II. She examines the transformation of events like the Olympic Games and the World Cup from relatively small-scale events to the expensive, celebrity-packed, politically resonant, globally popular entertainment extravaganzas familiar to us today. Focusing on the United States, Nazi Germany, and the Soviet Union, she details how countries of widely varying ideologies were drawn to participate in the emerging global culture. She tells of Hollywood and Coca-Cola jazzing up the 1932 Olympic Games in Los Angeles, of Hitler crowing over the 1936 Berlin games, and of the battle between democracy and dictatorship in the famed boxing matches between Joe Louis and Max Schmeling. Keys also presents one of the best accounts to date of the Soviet relationship to Western sports before the rise of the "big red sports machine." While international sport could be manipulated for nationalist purposes, it was also a vehicle for values--such as individualism and universalism--that subverted nationalist ideologies. The 1930s were thus a decade not just of conflict but of cultural integration, which laid a foundation for the postwar growth of international ties. (20070901)